After Apple announced their new Apple Watch yesterday I’am sure many of you are wondering why they have not used their world famous i prefix to brand it. It’s a prefix that has globally defined the new digital age we have entered over the last decade and is yet so simple but so effective.
Employed across most of its hardware from the iPod, iPhone and iPad and the launch of their iMac in the 1900s, It was a almost certain that Apple were to name their new smartwatch the iWatch – So what was behind the reason for them not following such a long lasting trend when it comes to naming Apple products?
Many reports have suggested that Apple is not targeting consumers that are concerned with technology, but more so with with style and fashion. I mean who wouldn’t want to have an 18-Carat gold Apple watch wrapped around there wrist when hitting the town…
After much criticism the wearable tech industry has suffered over the years, it is not really surprising why Apple has adopted an entirely new approach when releasing this particular product. Let’s be honest, until now, most smartwatches were hideous to look at, and people would shy away from wearing them in public as they just don’t have the same kind of appeal as the millions of watches sold every year around the world – with maybe the exception of the new Moto 360 smartwatch. This is where design is crucial.
Apple have said “ it’s designed to be worn during all your daily activities, from morning workouts to nights out,”. And with a wide range of customisable options from alloys of stainless steel and aluminium, as well as unique formulations of 18-carat yellow and rose gold, Apple has certainly put it foot in unknown territory here.
Whether this is the death of i remains to be seen, after all Apple still released its iPhone 6 and 6 Plus using the prefix.
Apple Watch will be available in early 2015.